Advertising and commerce on the (mobile) Internet

Info brochure

DIN A5 40 Pages


Published by: klicksafe together with the State Media Authority NRW

Target Groups: Educators Parents


The brochure "Werbung und Kommerz im (mobilen) Internet" (Advertising and Commerce on the (Mobile) Internet) aims to help parents and other important contact persons to support children and young people in dealing with advertising and commercial content in apps and on the Internet. To this end, the brochure includes background knowledge on the topics of online advertising, data collection, buying online, fake stores and algorithms, as well as concrete tips for parents and pointers to contact points and further information and surfing tips. The phenomenon of YouTube influencers and other commercial aspects of the Internet are also presented.