Privacy goes rap

BvD and JUUUPORT produce video clip

Data protection once cool: Rapper and online consultant Kevin Lehmann and the Professional Association of Data Protection Officers in Germany (BvD) e. V. have produced a music video with the support of the DATEV Foundation Future. The rap song "Datenschutz" (Data Protection), which the 18-year-old musician and volunteer advisor at JUUUPORT wrote himself, tells of the dangers, especially for young people, that can arise from ignorance or carelessness in dealing with data protection on the Internet.

"During our counseling, we get to see again and again what can happen when someone posts private things of theirs on the Internet. That's how you can quickly become a victim of cyber bullying and rip-offs," says Kevin Lehmann. He has been a scout for the advice platform for three years and helps people of the same age all over Germany anonymously with problems on the Internet.

The 18-year-old from Oldenburg received support for the video shoot from director Holger Eggert and other JUUUPORT scouts. Together they shot the clip in Berlin. The DATEV Foundation Future financed the production as part of the "Data Protection Goes to School" support project. "The clip is a huge opportunity to win over young people in particular to the topic of data protection," said BvD board member Thomas Spaeing. "After all, they are the ones who often suffer from data misuse. That's why it's important to find a language and a medium with which we can reach young people."

The Chairman of the Board of the DATEV Foundation Future, Eckhard Schwarzer, emphasized that the promotion of projects for young people is a particular concern of the foundation. The foundation has already been a sponsor of the BvD initiative "Data Protection Goes to School" since 2015.

The clip "Data Protection" is available on YouTube Kevin Lehmann is already working on the next song. "It will be a little different musically," he says, "this time it will be about bullying."

Kevin Lehmann's song won the 500-euro "Special Youth Award" at the first Data Protection Media Award (DAME) in 2017. klicksafe donated the special award.

In 2018, there will again be a "Special Youth Award" in addition to the main prize of 3,000 euros.

For the second round of the Data Protection Media Award (DAME) 2018, filmmakers, productions, video filmmakers, youth organizations, associations and initiatives with long or short films, with feature films or documentaries, with video clips and animation contributions can still apply until November, which explain data protection in their work in a vivid way. The aim of the award is to honor films, videos or clips that present complex data privacy issues in an understandable way and thus contribute to raising awareness of data privacy issues. Interested parties can find the application documents at:

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