The media repertoire of young people is constantly expanding. Currently, around three out of four families have a subscription to a video streaming service such as Netflix or Amazon Prime Video. Music streaming services are also availablein two out of three families, while digital voice assistants such as Alexa are somewhat less common in 16 percent of households. When it comes to listening to music, use via music streaming services such as Spotify is in first place: two-thirds of young people listen to music via streaming services at least several times a week. Around one in two listens to music on YouTube or live radio stations. One in ten uses smart speakers for this purpose. Regardless of music use, two out of three young people regularly listen to the radio.
These are the results of the Youth, Information, Media (JIM) study series published today. For the representative study, 1,200 young people were interviewed by telephone in early summer 2019. The study results are available at www.mpfs.de.
In the question about the favorite online offering, YouTube is in first place by a clear margin and is named by almost two-thirds in the spontaneous mention as the highlight on the net. One third each nominated WhatsApp and Instagram, with Google or Netflix being preferred only around half as often, with Snapchat following close behind. In terms of communication, WhatsApp is clearly the preferred communication channel, with 93 percent of 12- to 19-year-olds using it to communicate with others at least several times a week, 86 percent even on a daily basis. Instagram is in second place, with one in two using it daily (regularly 64%). Young people who use Instagram state that they reach an average of 299 followers with their own account. Other options for regular communication are Snapchat (46%) and, much less frequently, Facebook (15%) and TikTok (14%).
The JIM (Jugend, Information, Medien - Youth, Information, Media) study series has been conducted annually since 1998 by the Medienpädagogischer For-schungsverbund Südwest in cooperation with Südwestrundfunk (SWR). The representative study maps the media behavior of young people in Germany. All editions of the JIM study from 1998 to 2019 are available as PDFs at www.mpfs.de.
The Medienpädagogische Forschungsverbund Südwest is a cooperation of the Landesanstalt für Kommunikation Baden-Württemberg (LFK) and the medienanstalt rlp (LMK). The study is carried out in cooperation with Südwestrundfunk (SWR).