miniKIM study: Streaming offers have arrived in the everyday life of young children

According to the new miniKIM study, two- to five-year-old children already spend as much time with streaming services as with traditional television. klicksafe presents some of the study's findings and provides parents with guidance on the safe use of streaming services.

miniKIM study: Streaming offers have arrived in the everyday life of young children

With the miniKIM study 2020, the Medienpädagogische Forschungsverbund Südwest (mpfs) in cooperation with Südwestrundfunk (SWR) is presenting basic data on the media use of children aged between two and five for the third time after 2012 and 2014. For the study, a total of 600 primary educators were surveyed online about their children's media behavior.

One of the key findings of the study is that around half of children already watch programs via paid streaming services such as Netflix. 38% use free video portals such as YouTube. Almost a third of children watch programs at least once a week in media libraries, via broadcasters' websites or apps. Children's favorite shows - first place "Paw Patrol" followed by "Peppa Wutz " - are also primarily watched by the little ones via media libraries, apps, streaming services or on YouTube etc.

According to the survey, nine out of ten primary educators are of the opinion that the internet is dangerous for children and that children should only be online if a special filter program is installed on their PC. When using streaming services, it is also important that the devices and programs used are set up correctly and that their use is supported by media education measures. However, 44 percent of primary educators are not familiar with filter programs and over a quarter do not know where to find information on this topic.

klicksafe provides support for the safe use of streaming services

The klicksafe guide Netflix, Disney and Co. - Using streaming services safely explains to parents how to set up the various services correctly for use by children using illustrated instructions. We also offer information on the use of YouTube and YouTube Kids in our parents' area.

Further information on the study

The entire miniKIM Study 2020 can be downloaded from the mpf website.

The Medienpädagogischer Forschungsverbund Südwest is a cooperation between the Landesanstalt für Kommunikation Baden-Württemberg (LFK) and the Medienanstalt Rheinland-Pfalz. The study is being carried out in cooperation with Südwestrundfunk (SWR).

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