NEW KIM Study 2020: High Stability in Children's Media Use Behavior

The topic of digitization, media use and media consumption by children has come to the fore even more in 2020 due to the Corona pandemic. The new KIM Study 2020 records and documents the media use of six- to 13-year-old children in the special situation of the pandemic.

For the KIM Study 2020, around 1,200 children and their main educators were surveyed about their media usage behaviorfrom August 31 to October 14, 2020 . At the time of the survey in early fall 2020, the children were for the most part back in face-to-face classes, but three-quarters of the students had already had experience with homeschooling.

Television continues to be the most common media-related leisure activity among children. In addition to linear television, the use of streaming services is playing an increasingly important role: the availability of streaming services in households has increased significantly. In the meantime, 44 % of households with children have a corresponding subscription. With an average of 24 minutes, the usage time surveyed for the first time shows that Netflix & Co. has conquered a clear place in children's everyday media life.

71 percent of six- to 13-year-olds use the Internet. As children get older, the proportion of Internet users also increases. For example, one-third of six- to seven-year-olds use the Internet at least rarely, while 97 percent of twelve- to 13-year-olds use the Internet almost exclusively. In terms of activities on the Internet, WhatsApp, search engines, movies/videos and YouTube in particular are used most frequently.

The most popular website among children is YouTube, followed by Google. Despite the special situation in 2020, there has been no relevant change in daily Internet usage time, at least during the survey period in fall 2020; it averages three-quarters of an hour (46 minutes) among six- to 13-year-olds. Overall, the KIM Study 2020 shows a high degree of stability in the media usage behavior of six- to 13-year-olds.

The entireThe KIM Study 2020 is available for download at available.

About the KIM Study

The KIM (Kindheit, Internet, Medien - Childhood, Internet, Media) study series has been conducted by the Medienpädagogischer Forschungsverbund Südwest in cooperation with Südwestrundfunk since 1999. The representative study maps the media behavior of six- to 13-year-olds in Germany. The Medienpädagogischer Forschungsverbund Südwest is a cooperation of the Landesanstalt für Kommunikation Baden-Württemberg (LFK) and the Medienanstalt Rheinland-Pfalz. The study is being conducted in cooperation with Südwestrundfunk (SWR).

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