Social media participation campaign for Safer Internet Day 2023#OnlineAmLimit: Show us your "#expectation" vs. "#reality" situations in everyday life

I'm sure most of us are familiar with this situation: we want to do something specific and then get stuck in social media or online games. For our #expectation vs. #reality campaign, we are looking for the funniest, most striking and most interesting "I imagined that completely differently" moments in relation to media consumption.

How often do we firmly resolve to read a book, call grandma or concentrate on studying? But reality often looks quite different: We scroll endlessly through Instagram, watch the two hundredth TikTok or have been on Fortnite for hours. So balanced media use is often more of an expectation than a reality in our everyday lives.

If you know these situations all too well, share them with us!


  1. Take two photos - the first picture shows #expectation (e.g. studying for an exam) and the other picture shows #reality (binge watching on Netflix).  Of course, you can also create a video or a reel. 
  2. If you want, you can print out our #expectation and #reality templates (version 1 and version 2) beforehand and integrate them into the photos or video. Of course, you can also just use the hashtags.
  3. Both pictures or the video should then be uploaded as a post or story on Instagram or Facebook or shared on Twitter.
  4. Don't forget: Tag the posts with the hashtag #OnlineAmLimit and with @klicksafe so that we can see and share them.

There are no limits to creativity. For inspiration, here's another small example: