Adult Education Center Chemnitz - Influencers as Opinion Makers

Online action

Wednesday, 8th of February 2023
18:30 - 20:00

Moritz street 20
09111 Chemnitz

According to statistics, the daily usage of social media platforms is steadily increasing, especially among young people. This also increases the influence of influencers on their followers, because influencers are omnipresent in social media. It is worth taking a closer look and asking how value orientations, opinions and purchasing decisions are influenced by influencers. It's also worth asking: How do influencers establish relationships with their followers? And what exactly is advertising in this context? And what social role can influencers play at all?

The event will address and answer these and other questions and also provide space for questions and discussion.

This event is sponsored by the Saxon State Media Authority (SLM).

Further information: and