Made to Measure - A Data Experiment for Safer Internet Day 2023

Screening and panel discussion with producers, hybrid event.

Tuesday, 7th of February 2023

Am Schierenberg 2
21227 Bendestorf

Target Group(s)

Young people
Experts / professional audience
Journalists / Media


On 07.02.2023 at 19:00, a hybrid event on the data experiment MADE TO MEASURE about the everyday surveillance and profiling of Internet users will take place at the Filmmuseum Bendestorf on International Safer Internet Day. The documentary film with live interaction will be shown in the producer's cinema and discussed afterwards with the producers of the group Laokoon, the media ethicist Dr. Nina Köberer and the audience.

A data set as a script?

Is it possible to reconstruct a person's life based on personal online data alone, without ever having met these people? This question is at the heart of the data experiment "Made to Measure."

Based solely on search queries, the artist group Laokoon creates the digital doppelganger of a person unknown to them. Together with an actress and a data analyst, Laokoon brings to life the stories hidden in the data. The group stages and films stations of the data donor over the last five years. At the end of the experiment, the real person and his "data-based" double meet. The result of the cross-media data experiment of film and interactive storytelling website is amazing and disturbing at the same time.

Gruppe Laokoon's work combines investigative research with various forms of artistic expression. This results in essays, documentaries, theater productions, lectures and radio plays on political and philosophical topics, always centering on the question of how our idea of man and society is changing in the digital age. Laokoon was awarded a Gold Winner of the "Information is Beautiful" Award in New York in November 2022.

Dr. Nina Köberer is a media ethics officer at the Lower Saxony State Institute for School Quality Development (NLQ). From 2017 to 2020, she was the second speaker of the DGPuK's specialist group on communication and media ethics at the federal level. Since 2009, she has held teaching positions on media ethics and media education at universities. Her main areas of work are: Media Ethics, Applied Ethics and Media Education.

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