Digital stress: Instagram & Facebook hide Like count

Thumbs up and lots of hearts under the new photo - likes are an important sign of recognition, especially for young people. At the same time, collecting likes on social media services puts a lot of pressure on them. Facebook and Instagram have now announced that users can decide for themselves whether they want to see the number of likes under posts or not.

For some time now, the social media platforms Facebook and Instagram have offered the option of switching off the comment function. After a longer test phase, the platforms now also offer this function for the number of likes. Those who don't want to see Likes will soon be able to turn them off for all posts in the privacy settings. Even for your own pictures, the display of Likes can be hidden via the three dots on the right above the post.

Psychological stress due to likes and reactions

What influence do Likes and co. have, especially on young people and their well-being? Comments, followers and likes are a central part of social media, for influencers they are even a currency. The platforms are mostly used for pure self-promotion. More beautiful, better, more popular - the constant comparison with others leads to psychological stress for many users. Facebook and Instagram try to reduce this social pressure on users by hiding likes. Social mediashould not be a competition, but should have a positive effect on one's own self-development.

The new photo app Poparazzi also stands for less pressure through optimized self-portrayal. It has been available to Apple users since mid-May and is currently in second place in the Apple charts. The app is also called "Anti Selfie Club" because it is not possible to take photos with the front camera. Only other users can fill their own profile at with pictures; they cannot upload any pictures themselves. The focus is thus on togetherness among friends.

Creative minds wanted! Social media campaign on digital wellbeing

In cooperation with Nummer gegen Kummer e.V. , we are offering participants aged 16-20 the opportunity to take part in a social media campaign on the topic of digital wellbeing. All further information about the campaign and registration is available here.

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