Children's Influencers - Recommendations for Parents

Increasingly, children's influencers are active on social platforms such as YouTube, TikTok and Instagram. They present themselves and their everyday lives to a broad public - often without thinking about what information they reveal about themselves. Even when parents post a picture with their child on Instagram or publish a joint video on YouTube, children become actors on the Internet at a young age. A working group has now developed recommendations for parents on this topic.

The comprehensive recommendations for action were developed by the "Children's Influencing Working Group" and are intended to make it easier for parents to accompany their children online and enable them to use social networks in a reflective and safe manner. In addition to general information on the various platforms, the recommendations for action also provide an insight into the legal framework.

Dr. Marc Jan Eumann, Chairman of the KJM, commented: "Legal texts can be complicated, especially for laypersons. For the Commission for the Protection of Minors in the Media, it is therefore important that the recommendations for action also provide information on legal aspects of designing content suitable for children. I am sure that the brochure published today will make an important contribution to responsible children's influencing."

The "Children's Influencing" working group consists of Media Smart e. V., Freiwillige Selbstkontrolle Multimedia-Diensteanbieter (FSM e. V.), Gesellschaft für Medienpädagogik und Kommunikationskultur e. V. (GMK),, the Commission for the Protection of Minors in the Media (KJM), the Leibniz Institute for Media Research | Hans Bredow Institute (HBI) and SUPER RTL.

The recommendations for action are download here available for download. All information can be found on the

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